The Benefits Of iPhone Applications Development

The iPhone market is one of the most exciting and dynamic segments of the smartphone industry. Despite stiff competition from the Android, BlackBerry and Windows Mobile, the iPhone still enjoys significant market share and growing interest. With Apple opening up the iPhone to Verizon, interest will grow even more and the company is likely to take some market share from the others as a result. The iPhone app store and the availability of the iPhone SDK have been key factors in its success, with plenty of support available for developers. Marketing an iPhone app is also as easy as can be, with the app store holding over 300,000 apps.


The software development kit (SDK) makes development straightforward, offering developers plenty of useful features for making very useful and innovative programs. Using the latest version of the SDK, it is possible to create three distinct types of applications; for the iPod and iPhone touch, for development of universal applications, and for development of iPad applications.

Apps designed to run as universal applications can run on all iPhone OS devices. iPad development uses tools that specifically optimize the program for the features of the iPad, and can run only on that platform. Development as a universal application is often most advantageous, since it provides the maximum flexibility-and developers using this approach have to manage only one app instead of multiple. The Universal app can automatically determine the device it is running on,, and optimize itself for that device.

The iPhone is far from just a consumer device however, and more businesses are incorporating the iPhone as a business tool. The app store contains plenty of very useful business applications, but iPhone applications development companies are also creating customized apps built to suit specific needs of clients. Standard downloaded apps are targeted at a large cross-section of users, but with more businesses bringing in smartphone functionality for mobile employees, custom apps are becoming a reality and a necessity.

Developing for the iPhone is similar to development for any Mac OS X application with some exceptions, most notably, the smaller screen size and different features of the iPhone, such as the touch screen. Also of course, the limited memory size of the iPhone, as compared to a full-sized laptop or desktop, must be taken into consideration in any smartphone development project.

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